digital breakthroughs

Budding Metamorphosis of Variable Data Printing

Recently, TrendWatch Graphic Arts conducted a study about variable data printing in connection with viable sales opportunity for commercial printers. According to the study, 14% of commercial and quick printers see variable data printing as a sales opportunity for their businesses. On the other hand, 15% of all magazine publishing respondents and 22% of catalog publishing respondents said that they currently implement some variable data printing into their production.

According to Vince Naselli, Director of TrendWatch Graphic Arts, their research indicates that the success of variable data printing is directly related to proper technology, a honed business model, vision and creativity. He further added that the market is quickly becoming that of the 'haves' and the 'have-nots'.

Advances in technology make us confident that we get what we want hassle-free. They make us feel secured and sober all throughout the process. It also makes our complicated tasks simple. Variable data printing’s budding metamorphosis will soon enchant us with a fully bloomed industry capable of standing changing the conventional..

posted by digital breakthroughs @ 4:56 PM